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MTV y SICO por un mundo libre de VIH

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MTV y SICO por un mundo libre de VIH

“Someone Like Me”

Previo al  Día Mundial del SIDA, la marca de condones SICO y la Fundación MTV Staying Alive, lanzaron la campaña “Someone Like Me”. Iniciativa dirigida a los jóvenes  y que tiene por objetivo generar un diálogo entre este sector de la población de todo el mundo para concientizar, educar y resolver inquietudes sobre el sexo y por supuesto la prevención del VIH.

Oliver Sutter, Gerente de Marca de Sico y Durex, explicó para La Salud.com que “se trata de un movimiento  desde Shanghái hasta Bogotá, es toda una unión de países  de los jóvenes y lo que nosotros buscamos es que se junten en una conversación global.  La campaña empezó el día 4 de Noviembre y acaba el 1º de Diciembre con el Día Mundial del SIDA y lo que hemos visto nosotros es una integración más en las redes sociales, la gente  está dispuesta a hablar y está preguntando muchísimo más acerca del sexo y los problemas”

 

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La iniciativa “Someone Like Me” inició sus actividades en el 2010 promoviendo el mensaje de “Alguien como yo” podría tener las mismas dudas, preocupaciones o experiencias sobre educación y salud sexual e incluso haciendo énfasis en que el VIH es un tema serio y que podría sucederle a “Alguien como yo”. 

De esta manera se trata de animar a los jóvenes a participar en dicha campaña y poco a poco crear un mundo libre de VIH, a través del uso del condón, tal como nos lo explicó Elsy Reyes, Comunicadora Especialista en Sexualidad y Vocera de SICO, “hay que romper con esta idea de que el condón es esta parte ‘punitiva’ o el castigo que debemos de cobrar por tener relaciones sexuales para no infectarnos; sino que realmente el condón hoy en día es una herramienta erótica que nos permite explorar nuestro potencial amatorio de una manera impresionante”.

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Entre las acciones a desarrollar para la difusión de los mensajes se encuentra la creación del sitio web someonelikeme.tv; donde habrá información sobre sexo, salud y educación sexual y además se contará con un espacio en donde los jóvenes puedan subir sus video, historias e imágenes.

Durante todo el mes de Noviembre, se ha contado con la propagación de  mensajes  a través de diversos canales de televisión social y de paga, con la finalidad de concientizar y responsabilizar a la población juvenil en materia de sexualidad. Mientras que, a través del canal de música MTV, se transmitirá un documental de la campaña “Someone Like Me”, y que tendrá por título “Mi vida sexual y la de todos los demás”.

También, Oliver Sutter enfatizó en la importancia de las redes sociales dentro de la campaña, pues  asegura, “se trata de un tema viral en redes sociales porque es donde están los jóvenes ahorita”, por lo que hizo hincapié en el uso del hashtag  #someonelikeme y “se unan a la conversación y que hablen de todo lo que puedan hacer”.

Por su parte, la  especialista Elsy Reyes aseguró que “en México usamos 4 condones por persona al año, no se utiliza realmente el condón en México, el mito es ‘no vas a sentir igual’ o ‘no es necesario si tú no eres gay’, cuando realmente los mitos nos están llevando a no poder explorar una sexualidad de una manera mucho más libre”.

“Someone Like Me”, será una oportunidad contra la desinformación y tabúes en el tema de la sexualidad y la propagación del VIH entre los jóvenes, quienes se niegan al uso del condón sin tomar en cuenta que,  “los condones ya no son los mismos de hace 30 años, se han convertido en herramientas eróticas, ya no son medios sólo para evitar contagios, sino que pueden ser verdaderas herramientas de su sexualidad”, así lo señaló Elsy Reyes.

Esta campaña, iniciará la celebración del Día Mundial del SIDA en Sidney, le seguirá Shanghái, Singapur, Moscow, Berlín, Ciudad de México y concluirá en Bogotá. 

Como vocera  de esta iniciativa, tendrá a la cantante y actriz, Dulce María, quien apuntó que la importancia de esta campaña radica en el objetivo de “hacer conciencia en los jóvenes en prevenir, en cuidarse, de respetar su cuerpo. La gente no se cuida, la gente cree que el SIDA no te va a pasar nunca a ti”.

Suscribirse a alimentadores (feed) de comentarios Comentarios (5 publicado)

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Nil 19/11/2014 13:26:50
As for Fair Dealing, See IPC Media Limited v News Group Newspapers Limited [2005] EWHC 317 (Ch) Fair dealing is an <a href="http://nprrgo.com">eluisve</a> concept. In Ashdown v Daily Telegraph [2001] EWCA Civ 1142, [2002] RPC 235. The Court of Appeal, Lord Philips, Robert Walker LJ and Keene LJ, treated as accurate and helpful the summary of the position contained in para 2016 of Laddie, Prescott and Vitoria, the Modern Law of Copyright and Designs, which was in the following terms:"It is impossible to lay down any hard and fast definition of what is fair dealing, for it is a matter of fact, degree and impression. However, by far the most important factor is whether the alleged fair dealing is in fact commercially competing with the ... exploitation of the copyright work, a substitute for the probably purchase of authorised copies, and the like. If it is, the fair dealing defence will almost certainly fail. If it is not and there is a moderate taking and there are no special adverse factors, the defence is likely to succeed, especially if the Defendant's additional purpose is to right a wrong, to ventilate an honest grievance to engage in political controversy and so on."The second most important factor is whether the work has already been published or otherwise exposed to the public. If it has not, and especially if the material has been obtained by a breach of confidence or other mean or underhand dealing, the courts would be reluctant to say this is fair. However, this is by no means conclusive for sometimes it is necessary for the purposes of legitimate public controversy to make use of "leaked" information."The third most important factor is the amount and importance of the work that has been taken. For, although it permissible to take a substantial part of the work (if not there will be no question of infringement in the first place) in some circumstances the taking of an excessive amount, or the taking of even a small amount, if on a regular basis, would negative their dealing."Also, Passing Off may be relevant:(From Halsbury's Law of England (4th Ed) Vol 48, p 185 para 297)The law of passing off: (a) the plaintiff's goods have acquired a goodwill in the market and are known by some distinguishing feature; (b) there is a misrepresentation by the defendant leading or likely to lead the public to believe that the defendant's goods are the plaintiff; (c) the plaintiff has suffered or is likely to suffer damage as a result of the misrepresentation.I am not a legal practitioner, but I think the above may be relevant. =]
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Munna 14/11/2014 19:34:01
; I hear you guys have some terrific traevl deals to China and Europe for a thousand bucks per person. That’s what we need, fantastic traevl deals for my people. OK, I’m going to get you a meeting with Kim. As soon as this meeting is over I will introduce you to Kim.The meeting took off lead off by Andy Cauthen, then Coach, Scott, Kim and a whole bunch of other folks up on the stage. We thought to ourselves, we are never going to be able to meet with Kim about the traevl deals.Just when the meeting was ending, I see Andy running towards Jason and I and he crabbed our hands and the next thing I knew we were behind the stage curtains headed towards Kim as he was coming down the steps and Andy said; “Kim you need to talk to these guys right now. They have some killer deals to China and Europe and you have to talk to them right now.” Kim replied, “I can’t talk to them now,” and Andy said; “these guys traevled to St Luis from California to meet you and I told them you would talk with them and we are not leaving until you do just that”.Long story cut short, we were given a 15 minute slot with Kim the next day at lunch and pitched the plan. When he heard what we were willing to do for the RTA’s he couldn’t believe it. He said; “that Andy Lakey is something else. We have wanted something like this and here you show up unannounced. What a deal”. On the way back to the airport we stopped by a restaurant where Coach, Scott and Andy were eating and Coach said; “Andy has told us all about you guys, now let’s do some traevling”.We ended up taking 40 people to Europe and 50 people to China including Coach, Scott and their wives. It was arranged that Andy would go to Europe so he could meet his long lost sister, but at the last moment could not traevl because of sickness. China was for the same reason.Today we are still servicing YTB through Spring Tour to China.I had to tell this story, because it was only the beginning of many things Andy and I would do together. He loved to help people and anybody who embraced that same thinking, he loved you to his death. There are too many stories to tell.What a shock it was to get a call from Andy Cauthen that Andy had died. It’s hard to put words together as to how I feel.I’m only one person of thousands of people Andy touched and one thing I know, he was filled with God’s Love. He didn’t need to speak about his beliefs, he lived it!!!We all can learn a valuable lesson from God through Andy; Live life to the fullest while you have the breath of life in you. Even though Andy would say he was having some health issues, he never complained about it. He would say, it’s just part of the deal.I’ll see you on the other side soon my Brother.Joe Jarvies
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